Founded almost seven years ago, LACE Photo Media is a full-service brand strategy and design firm located just outside NYC and is a collaborative brainchild of two sisters, Lucia LaSpada and Alicia Pataky. Both deciding to depart from their corporate roles at the same time, they embarked on an entrepreneurial journey together, marking the beginning of a creative and innovative venture.
Lucia and Alicia, with distinct professional backgrounds in hospitality and architecture, respectively, form the dynamic duo behind LACE Photo Media. Their partnership thrives on complementary skills, with Lucia's decade-long experience in freelance photography, brand development, website design, and social media strategy seamlessly blending with Alicia's expertise in brand development, graphic design, and website design. Together, they create a powerful synergy, particularly in website design and social media management.
As a seasoned photographer with a penchant for storytelling, Lucia has dedicated over a decade to the hospitality industry. Her work revolves around helping brands forge genuine connections with their communities. Lucia expresses, "I've helped brands develop and connect with their tribe. Helping brands express their core identity in a way that continues to resound is key. I love seeing the progression; it's what inspires me."
LACE Photo Media offers a comprehensive suite of services designed to elevate brands, covering everything from website design to photography and social media management. What sets Lace Photo Media apart is its unwavering commitment to understanding each client's unique identity. By focusing on brand mission, personality, and operational style, the agency ensures that visitors feel a genuine connection when navigating through the websites they craft. Lucia emphasizes, "We want people who visit our clients' websites to say, 'I feel like I know this brand.' We really try to focus on their brand mission and personality, incorporating all of that into the website. So people can get a feel and warmth for the business before stepping foot into it."
They take pride in creating uncluttered websites that don't distract visitors and cause them to disengage. "You only have 0.5 seconds to make an impression," says Lucia. "We believe that it is important to have a good use of white space to create a visually appealing, user-friendly environment that encourages engagement, builds trust, and, in turn, increases the overall effectiveness of the website."
Moreover, LACE Photo Media ensures websites are ADA compliant, underscoring the importance of accessibility to all potential customers. Lucia highlights that non-compliance poses a significant legal risk, potentially costing businesses tens of thousands of dollars in litigation.
The impact of LACE Photo Media's work extends beyond its clients, with features in prestigious publications like Forbes, Conde Nast, and Hudson Valley Kids. Lucia LaSpada's recognition with the Young Emerging Leader award from the New Paltz Chamber in 2018 further adds to the company's list of achievements.
Under the skillful guidance of Lucia LaSpada and Alicia Pataky, LACE Photo Media doesn't just provide photography and design services; it becomes a storyteller, intertwining the tales of businesses into websites and designs that resonate, leaving a lasting imprint on audiences and driving more business for their clients. Their ongoing work in shaping the visual and digital landscapes of brands is characterized by an unwavering commitment to authenticity and connection.
LACE Photo Media: https://www.lacephotomedia.com/